Keys to Increase Your Website Search Engine Ranking

The most important thing you can understand as a search engine optimization expert is the following: algorithms change. Let's see what those things are: - Number and quality of inbound links pointing to your site - Keyword density - Fresh content The first thing to observe from your competitor's sites is their back link index. This means the number of sites that have a link pointing to their website. You can easily measure it by going to Google and type: "link://www.yourcompetitorssite.com". Yahoo and MSN are much more accurate for measuring the back link index. The second thing you need to observe is the keyword density of your competitors. There are tools to run keyword density against your competitors. If you run them against the top 3 or 5 sites, you may start to understand the secrets of top rankings. If you look unnatural, your page ranks will suffer as a result. The last thing to observe is how much fresh content do the top sites have. Read more in French: Internet-Autres and SEO et Internet