SEO – How to Use Keywords Effectively

Keywords are search terms that are entered into a search engine for finding particular items of interest or topics relating to your website. You should use your keywords and keyword phrases effectively within your site so when a search engine spiders your site, the keywords get picked up. There should be a variety of keywords and keyword phrases used. The most relevant keywords and keyword phrases should be used in the home page title. You should place all relevant keywords and keyword phrases in your Meta tag. Using keyword phrases as opposed to single keywords is generally helpful as single keywords can be very competitive. Avoid overuse of a keyword. In the Meta tag description, use your keywords and keyword phrases and repeat them two or three times. Content of your site is the most important part of keyword placement. Search engines often concentrate on the first 250 words for relevancy and density so use the majority of your keywords there. It may be helpful to write your content without using keywords first, then modify the content to incorporate your most relevant keywords. Read also: SEO services and emploi, stages, formation (in French)